Itlogix India Pvt ltd
Advertising / Marketing / Comms
5 - 7 years
Itlogix India Pvt ltd, 1 year ago
Roles and Responsibilities :
Ensure on time execution of regional VM & BTL Initiatives.
Budget, Vendor Management, Media Plan - track BTL / ATL expenses on a monthly basis PO / SE, Coordination for VM - Production / Dispatch / Implementation, BTL/ATL - Creative / Printing / Dispatch / Distribution / Execution
Check and correct through regular store visits the store level adherence to Brand / Marketing guidelines.
NSO - Ensure effective New Store Launch and generate excitement through various marketing activities (such as catchment branding, pre-launch R- One sign up etc.) to attract larger footfall into new stores / re-launched stores and sustain the footfalls through activities like in-store implementation of marketing pack
Desired Candidate Profile
MBA Marketing with 5 + years of experience in Retail / FMCG marketing